App Marketing Checklist

The following checklist has been put together to help you make sure  you have covered all the requirements to be successful your app marketing :

1. Icon and Screenshots

– Visuals that show off your App are vital for success

– Design a captivating app icon

– Test app icon for conversion

– Select good first screenshot

– Separate screenshots for different devices

– Use all five screenshot slots

2. Conversion

– You need to be able to convince users to install the app

– Write a good description

– Create an app website

– Give your app a boost with paid ads

– Cross promote with other apps

– Record an app trailer and video

3. Search Visibility

– Apps that show up often in the appstore get many more downloads

– Optimize keywords for Search Visibility

– Have a good app name

– Write a good tagline and heading

– Research competing apps

– Internationalise the app store description

– Make your app free

4. Social Outreach

– Engaging with users and social influencers helps you maintain momentum

– Get friends & family to rate the app five stars

– Create and maintain Facebook, Twitter and Google + pages

– Participate in social media

– Get in touch with social influencers, bloggers & journalists

– Post on forums, mailing lists and go to meet up groups

5. Viral Growth

– If each one of your users brings a friend your App grows virally

– Implement share-friendly SDKs

– Prompt users to share via Facebook, Twitter & email

– Ask engaged and happy users to review

– Determine monetisation strategies

– Frequent app updates

6. App Analytics

– Metrics and insight into how users use your App create success

– Track Downloads

– Control incoming web-links

– Implement in-app analytics

– Crash reporting

– Keep track of search visibility