While building apps for Apple and Android app stores can be highly lucrative ventures for developers, one of the hardest decisions an app developer has to make is how to get the app to pay for itself. Often the “monetization strategy”; shorthand for “how will this app make money?”; is left for last. Before moving forward with a strategy though, there are a few of...
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People download apps every day, but the truth is that many of them are abandoned or never even used. New Google and Ipsos research uncovers how people discover and engage with apps—and what brands can do about it. Apps are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play...
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In today’s digital age, steady information flow and social media madness are making it almost impossible to get someone to stay focused on what you want to tell them – even if it’s just about a simple app page. We’re constantly distracted, and we (think we) don’t have the time to sit still and listen or read for a moment. Research suggests that our attention...
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The following checklist has been put together to help you make sure you have covered all the requirements to be successful your app marketing : 1. Icon and Screenshots – Visuals that show off your App are vital for success – Design a captivating app icon – Test app icon for conversion – Select good first screenshot – Separate screenshots for different devices – Use...
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In the world of mobile app marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer. The best mobile app marketers out there take things a progressive step at...
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