People download apps every day, but the truth is that many of them are abandoned or never even used. New Google and Ipsos research uncovers how people discover and engage with apps—and what brands can do about it. Apps are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play...
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The following checklist has been put together to help you make sure you have covered all the requirements to be successful your app marketing : 1. Icon and Screenshots – Visuals that show off your App are vital for success – Design a captivating app icon – Test app icon for conversion – Select good first screenshot – Separate screenshots for different devices – Use...
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Over the past few years, mobile web usage has considerably increased to the point that web developers and designers can no longer afford to ignore it. In wealthy countries, the shift is being fueled by faster mobile broadband connections and cheaper data service. However, a large increase has also been seen in developing nations where people have skipped over buying PCs and gone straight to...
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In july 2013 on the 5th annivesary of the App store, Apple announced that over 50 BILLION APPS have been downloaded since it opened in 2008. Apple claim that customers are downloading around 800 APPS PER SECOND. Apple represents around 20% of the European smartphone market. Whether you are looking to create an app to improve an internal company or an external app to improve...
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Apple is known for its strictness in almost everything. The App Store is not an exception. Submitting an application to the App Store is far more problematic than rolling it out on Google Play, the only application market that can equal the App Store in numbers, diversity and popularity. Submitting your first iOS application is even more troublesome. You must have your application approved by...
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